Book Marketing 101

Thanks to everyone who responded to my post yesterday. I feel much better now considering I know I'll be talking to lots of friends and family over the next month and will get that question a few more times.

Since I'll be doing a little shopping on Amazon soon, does anyone have any marketing books to recommend? I've gotten a couple of recommendations and if anyone has another to offer, I'd love to hear it. I've been combing through a couple of books at Books a Million, but haven't found one with fresh marketing ideas that would be do able. So far, I've been filing all of my marketing ideas into a folder and using a huge desk calendar to plot out when I need to do things in 2008 and 2009. Who knew that marketing was such a big part of an author's job! I do love it though, and am learning a lot about the business side of things instead of only the creative side.